VitrA Company

 

 
 
 1998 
TUSİAD KALDER  QUALITY AWARD
LARGE BUSINESSES
 
 
  ISO 9000
ISO 14000
 
 
 
  New 
 
 
 
Contents
Introduction
Company Info
History
Management
Leadership
Standards
Suits
Individual
Handicap
Vitra Colours
Complementary
Bath Room Design
Installing
VitrA World
 
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OVERVIEW


Eczacıbaşı VitrA is a company with in the Eczacıbaşı Holding, group manufacturing ceramic sanitary ware and complementary products. Ceramic manufacturing in Turkey began at the Kartal plant in 1958 with an output of 3,000 tons/year.
Since then capacity has reached 52,000 tons/year with the opening of the Bozüyük plant in 1977 and subsequent modernization investments at both plants. Bozuyûk is the largest ceramic plant in the world under one roof and the total manufacturing area at both plants is 125,000 m2.
 
 

Our products

Vitra manufactures ceramic sanitary ware and complementary products for bathroom, toilet, and kitchen. Products are produced under VitrA  brand names 
 
 
 

Ceramic products: Complementary products:
  • Water closets (WC)
  • Cisterns
  • Washbasins 
  • Wash basin pedestal
  • Bidets 
  • Shower trays
  • Kitchen sinks
  • Squatting pans
  • Urinals
  • Ceramic accessories
  • wc seats and covers
  • Concealed cisterns,
  • Cistern flushing mechanism,
  • Equipments for eldery and disabled people

All our products are TSE certified. Products that are exported have the standard approvals of countries including U.S.A., Germany, Netherlands, Israel, Australia, U.K., France, Russia, Hong Kong and Singapore. Besides the product certificates, we also have ISO 9001 and ISO 14001 certificates, indicating our concern for people, environment and society.

Markets and customers 

38% of our sales are to the domestic market. We are market leaders with 25% overall market share and 40% share in the upper segment of the market. 
Export sales represent 62% of total sales. Vitra accounts for 75% of ceramic sanitary ware exports from Turkey and supplies to 44 countries, mostly in Western Europe and the U.S.A. Vitra has 13% market share in Germany and 6% in the U.K.
 
 

Technologie and product development:

To be successfull in domestic and foreign markets, products that meet the needs and trends of these markets must be developed. Realizing this situation at the beginning of the 1990's, VitrA made considerable investment in product development teams and tools, and set the challenging objective of "developing all the products the markets demand." To speed up product development, CAD CAM technologies are used and VitrA is world leader of our sector in the number of products developed. 
Since the mid 1980's VitrA has followed new technologies closely, and updated its technology by modernization and capacity increase investments each year. Both plants are among the most modern in the sector. CAD CAM, pressure casting, fast dryers, fast firing kilns, and robot glazing, are world leading technologies in use at our plants.

Vitra won the Eskisehir Chamber of Commerce Technology Application Award in 1997 in recognition of its success in implementing new technologies.